In the 21st century the style trends of the fashion industry dominate
the world more than they ever did, and control not only the way people
dress but also trends in home ware design, makeup fashion and people’s
overall attitudes. In the 60s flower power did not only mean flares and
tunics, it summed up the whole attitude of a generation, and this is
even more prominent today.
Nowadays, fashion is bold and daring, and this reflects a noughties generation
that is not afraid to say what they think, or wear what they want.
Fashion is not just a means of clothing your body, it is the essence of
your personality and beliefs, and designers are well aware of the power
they hold. Designers’ predictions and designs for the coming season are more hotly anticipated than any other revelation in the worTrends in fashion
unify women and men around the world, yet they still allow people the
ability to portray their own individual style at the same time. A period
of time portrayed in a picture can be identified immediately just by
the style of clothes the people are wearing, and this sums up just how
powerful and all-encompassing fashion is. Fashion can change from one
second to the next, but what never changes is the hold it has over
society, and the role it plays in the modern world. Fashion is so
important that whole magazines are dedicated to it, TV programs dedicate
hours of transmission time to the subject, and people discus it between
their friends continually.
To keep up with the latest fashions, people subscribe to fashion magazines,
keep a keen eye on what has appeared in shops and what has been there
for a long time, and go to fashion shows to see what the designers are
putting on the catwalk this season, and therefore what will make it in
to the shops. For the extremely wealthy, they might have their own
personal relationship with a designer who will keep them well ahead of
the current trends, therefore, many people wanting to know what the new
fashion lines are going to be will watch what celebrities are wearing.
Being ahead of fashion is for many, the ultimate achievement, although
being too ahead of the fashion is just as bad as being behind it! If you
are too far ahead people will think what you are wearing is not in
fashion, because it isn’t, yet.
Designers continue to market the importance they know people put on
fashion, and people continue to hang on to designers’ every move in the
fashion world, therefore as long as this carries on fashion will
continue to maintain its dominant position in society for a very long
time to come. It influences not only what we wear, but everything we do,
say, and even think. This is why fashion does indeed rule the world.
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